When Leading Brands Across Different Industries Hit the Gas at the Same Time, You Know Which Way the Wind is Blowing This Double 11

The 17th “Double 11” is entering its final sprint phase. At this very moment, where should we head? How should we approach it? Especially under this year’s Taobao ecosystem, which is deeply integrated with the entire consumption landscape, how can we seize the final wave of consumer demand and make the final push to break new records?E-commerce, at its core, is about achieving precise and efficient matching between products and customers. Therefore, the Double 11 sprint period in the era of AI-driven e-commerce is the perfect stage for AI to shine. In this year’s Double 11, numerous leading brands across various industries have emerged on Tmall, each with its own specific strategy and rhythm. However, one thing they all have in common is their active embrace of AI and the deep integration of the “Super Business Intelligence System” – WFX AI Unlimited. Rooted in the trillion-parameter model (LMA2), this AI system excels in four key areas: full-site product promotion, keyword promotion, crowd targeting, and content marketing.Recent data shows that from October 1st to October 31st, the “Full-Site Product Promotion” feature has helped over 200,000 merchants achieve a 20%+ growth in transactions, with over a million products seeing a 30%+ increase in sales.

AI-powered efficiency across all stages—product, people, keywords, and content—is being fully unleashed. WFX AI Unlimited not only helps merchants quickly launch new products, accurately identify, and efficiently convert high-growth potential new customers, but also creates viral content, competing for search visibility and achieving a perfect balance between brand performance and effect.During the final 10 days of intense competition, leading brands that have already tasted success will undoubtedly floor the accelerator of WFX AI Unlimited, driving forcefully toward the finish line. However, competitors are not without hope. With the right AI strategy, everything is still possible.New Product Launch: Quick “Cold Start”.How can you turn new products into bestsellers during the traffic frenzy of the final sprint phase? First, assess their potential. WFX AI Unlimited’s “Full-Site Product Promotion” uses AI to intelligently select products, categorizing new items into quality products, potential hits, and opportunity products, prioritizing those with high-growth potential. Next, use smart bidding. WFX AI Unlimited analyzes data across product categories, trends, market opportunities, competition, and the merchant’s own data, offering intelligent recommendations and optimizing campaign strategies in real time.In particular, the “Maximize Reach” bid strategy is the only feature in the Taobao ecosystem that directly estimates GMV based on product performance, quickly accumulating sales while ensuring ROI.

The “Multi-Objective Bidding” strategy helps balance adding items to the cart (to build up inventory) with actual sales. On Double 11’s opening day, this model helped over 100,000 merchants achieve an average GMV increase of more than 20%. Meanwhile, the “Net Transaction Bidding” strategy identifies and blocks users who quickly abandon their carts, focusing resources on real potential customers and reducing return rates.Explosive Growth in New Customers: Seizing the Full Consumption Ecosystem.High-volume, frequent repurchase, and loyal customers are key assets for any store or brand. However, due to the highly fragmented attention of consumers, these valuable customers are increasingly hard to discover, identify, convert, and retain. Merchants need to connect various touchpoints and create efficient closed-loop journeys for consumers.In 2025, Taobao created an ecosystem for large-scale consumption. In April, Taobao upgraded “Hourly Delivery” to “Flash Shopping,” with a first-level homepage entrance, increasing competition in the local e-commerce market. In May, Tmall and Xiaohongshu (Little Red Book) signed a strategic cooperation agreement to implement the “Red Cat Plan,” linking Taobao purchase links to Xiaohongshu’s note page.

In August, Taobao launched a large membership system, integrating travel services from Fliggy into the main homepage alongside Flash Shopping and “Guo Bu” for a seamless experience across dining, shopping, accommodation, and entertainment. These initiatives have significantly boosted mobile Taobao’s daily active users (DAU), with a 20% YoY growth in August alone.In this fully integrated ecosystem, driving new customer acquisition requires strong operational capabilities. The “Crowd Promotion” feature of WFX AI Unlimited is precisely designed for this purpose, helping merchants efficiently target and match the right audiences with precision.Content Virality: Quick Growth and Fast Conversion.The buying decision process is short, and short videos and live streams have become crucial marketing tools for brands and merchants. However, many merchants face low traffic and poor viewer retention and conversion in their live streams. The root cause is often a mismatch between creative capabilities and the business’s sales window.WFX AI Unlimited’s Super Short Video and Super Live Streaming capabilities bridge the gap from creative insights to conversion.

These tools offer a full-stack solution from pre-launch video production to post-launch optimization, ideal for merchants lacking the ability to create high-quality video content. For instance, Midea’s launch of the “Xiong Dundan” series during this year’s Double 11 featured innovative content such as “polar bear eating show” and scenario-based pain-point explanations, combined with full-site promotion strategies to dramatically increase traffic and GMV.AI and the Future of E-Commerce.Some predict that in five or six years, mobile phones and apps will be obsolete. While this may sound radical, the future of AI-powered e-commerce is a reality that e-commerce platforms, brands, and merchants must collectively prepare for. This year’s Double 11 is not only a marketplace for businesses from various industries but also a laboratory for testing new growth strategies and operating models. The performance so far validates Alibaba’s AI-driven growth approach, which is helping businesses improve their operational reliability and adaptability.AI will continue to evolve rapidly, and businesses that embrace AI sooner will enter the new growth paradigm faster. As Double 11 draws to a close in just 10 days, those who have already begun using AI will have a clear advantage in the next phase of e-commerce development.