DJI and XREAL Join Forces in This Mall, Keeping Industry Giants ‘Long-Term

Recently, a major announcement was made: DJI is relocating its Shanghai headquarters to the core area of Pudong’s Yutiao district, within the Lujiazui Group’s “Smart Technology World”. Alongside DJI, AR unicorn XREAL, Luxin Technology, and other key industry players are joining in. The arrival of these industry giants is a clear sign of the explosive potential of Yutiao’s innovation-driven industry. Out of habitual work routines, we often look for market value gaps and future hotspots. As the cornerstone of the “Golden Circle Development Belt,” Pudong Yutiao serves as the southern gateway to the Zhangjiang Science City, making it a key area on the radar for new commercial homes. With a residential population in the millions, Yutiao doesn’t resemble typical Pudong developments. Between the “speed” of Zhangjiang and the “height” of Qiantan, Yutiao has cultivated a rare “slow” lifestyle ambiance. At the center of this, Yutiao’s Jiushi Plaza, as the heart of industry-city integration, has seen its mission evolve. Aiming to define its area as “a place to stay for the long haul,” Jiushi Plaza in Yutiao will serve as the anchor for both the region’s industrial ambition and its more humane side of living.Pudong’s Industry-City Living Hub.From a macro-location perspective, Yutiao’s core value lies in its unique strategic positioning. Located at the intersection of the Zhangjiang Science City, Qiantan International Business District, and Disney, Yutiao naturally bears the mission of offering high-quality industrial spaces and diverse lifestyles.

As a result of this complementary function, Yutiao has gradually developed a five-dimensional ecosystem of “industry, education, research, leisure, and living,” achieving a balance between work and residence while sustaining vibrancy. The rise of Yutiao is the inevitable result of the collaborative development of the city’s top functional areas.Focusing on Commercial Potential.From a commercial standpoint, the commercial potential of any region depends on its consumer demographic. As a key residential area for the outbound population from the city center, Yutiao already boasts a dense, established resident population. Combined with surrounding areas like Beicai, Sanlin, and Kangqiao, it creates a large base of over a million permanent residents. More importantly, a wave of new industries is injecting energy into Yutiao. Led by Lujiazui’s “Smart Technology World,” this industrial cluster is attracting leading enterprises and talents from cutting-edge fields like the Metaverse, AI, biomedicine, and chip design. These highly educated, high-income technology elites form a core consumer group with strong purchasing power and consistent demand.This year, major industry leaders such as DJI, the giant in the drone sector, and XREAL, an AR unicorn, have made their headquarters permanent in this area, signaling their strong belief in the region’s industrial value.

Additionally, domestic Wi-Fi chip leader Luxin Technology has invested 437 million yuan to acquire the T3 building in “Smart Technology World” as its R&D headquarters. The relocation of these major companies carries significant symbolic value for the surrounding businesses, acting as a clear market signal. With 3,044 talent apartments planned as part of “Smart Technology World” and designed to attract young creators and international school families, the demand for high-quality education and lifestyle is clear. The development also anticipates the influx of premium business travelers, aided by Hilton’s boutique hotels, forming a multi-layered consumption power model with high density, high net worth, and diverse needs.Retail and Commercial Landscape.Looking at the current commercial landscape in Yutiao, there are functional retail spaces like IKEA and Red Star Macalline, along with mid-tier shopping centers, which effectively meet basic consumer needs. This also opens up space for innovation in commercial ecology, offering opportunities for market upgrades. In an area that develops along the “industry, education, research, leisure, and living” model, there’s a need for a commercial entity that caters to both industrial workers and highly educated families, and has strong “industry service” capabilities.Why focus on Jiushi Plaza in Yutiao?

The answer lies in the strategic role of the Lujiazui Group. Lujiazui Group is distinctive in its ability to execute comprehensive, area-level development plans. Whether it’s the world-class central business area in Qiantan or the revitalized tourism area of Chuansha New Town, its projects have all served as benchmarks for the region. Now, Lujiazui Group is leading a forward-thinking, top-level design for the Yutiao area. Its core model, “POD+ Industry-City Integration,” integrates key elements such as public transportation, public spaces, industrial offices, commercial facilities, living services, and green resources to create a self-sustaining, continuously evolving industry-city ecosystem.”Smart Technology World” as a New-Generation Industry Hub.At 1.78 million square meters, “Zhangjiang Science City·Smart Technology World” is a true new-generation urban industry node. In the eyes of New Commercial Homes, “Smart Technology World” and Jiushi Plaza together create a new model for industry-city symbiosis. The core of this model lies in building a “three-dimensional ecological space” that integrates industry services, commercial consumption, and urban socializing.In terms of industry services, the project has designated spaces for enterprise exhibitions, roadshows, shared offices, and more, positioning itself as an extension of industry activities. Here, new product launches, tech exchanges, and industry summits can be held to directly serve the industrial needs of “Smart Technology World” and Zhangjiang Science City.

As for commercial consumption, the space is crafted to cater to the needs of high-educated individuals and quality families, offering leisure dining, trendy retail, parent-child experiences, and cultural entertainment—all tailored to meet the demands of its target demographic. In terms of urban socializing, the accessibility of the subway and open spaces with central green axes allow for hosting public art and high-frequency community events, creating a dynamic urban social space.What’s more, leveraging the Lujiazui Group’s vast network, this “three-dimensional ecological space” bridges various lifestyle scenarios, from work to residence, business to life. Here, work and life are no longer isolated; they’re interconnected and vibrant, achieving work-residence balance and self-sustaining industry-city integration.Fostering Community Life with Cultural and Social Events.The “Moon Exploration” community party held during Mid-Autumn Festival and the “Family Fun Day” at Qiantan Park are just a few examples of the ongoing neighborhood events. These activities create a unique community culture, offering everything from giant claw machines for parent-child fun to weekend markets and romantic rooftop music nights. Prizes include tickets to the Pudong Art Museum and experiences at Yao Xue Snow World, enhancing the cultural and tourism value within Lujiazui Group’s ecosystem.

Such events have already accumulated a strong model and a large residential community base. Enterprises settled in “Smart Technology World” naturally become part of this massive resource network.”A Place to Stay for the Long Haul”.In the fast-paced world of Pudong, the essence of Yutiao’s unique lifestyle is the concept of “slow living.” This concept applies not only to its residential aspects but also to its commercial spaces. Designed with the idea of “slow living” in mind, Jiushi Plaza prioritizes real, community-oriented needs over immediate profits. The first stores will open by the end of this year, and the overall opening is scheduled for next year. This approach, focusing on a more sustainable consumer base, provides a model of living that is more relaxed and in tune with the pace of life.Future Growth of Yutiao.Looking ahead, Yutiao’s growth will be fueled by several key factors: the elevation of its transportation network, the integration of industry-city models, and the expansion of commercial services. As more headquarters and R&D centers move into the area, it will attract more knowledge-based workers, contributing to the area’s economic and commercial development. We foresee that, with its solid growth trajectory, Jiushi Plaza and the Yutiao area are well-positioned for long-term success.