Bao’an Yitian Holiday World: A Super Community Hub Evolving Upwards

From “Meeting Daily Needs” to “Creating Life”: Bao’an Yitian Holiday World’s Upward Evolution.While countless commercial properties are trapped in a “peak-at-opening” cycle amid stock competition, Bao’an Fuyong has delivered a counter-cyclical success story: an annual occupancy rate exceeding 99% for eight consecutive years, over 10 million annual visitors, and more than 90% of tenants profitable.Behind these achievements is Bao’an Yitian Holiday World’s continuous evolution, from a “leader reshaping the district’s commercial landscape” to a “community-rooted lifestyle companion.” Its commercial resilience is built on two symbiotic principles: agile dynamic iteration and long-term strategic perseverance.As Fuyong accelerates its transformation into a hundreds-of-billions-level airport city, regional commercial competition intensifies. Bao’an Yitian Holiday World is anchoring a new strategy as a “Super Community Hub”, moving from “meeting daily needs” to “creating life.” Over the next eight years, it will continue to operate in harmony with the community, driving growth and vibrancy in a mature commercial landscape.Long-term Foundation: From “Commercial Breakthrough” to “Refined Vibrancy”.Leading from opening day, it set a new benchmark for airport city commerce.

As a dual-strategic overlap zone for Shenzhen’s Greater Qianhai strategy and airport city planning, Fuyong boasts Bao’an International Airport as a traffic gateway, also serving as the first overflow population hub for Nanshan and Bao’an centers.Since its opening in 2017, Bao’an Yitian Holiday World positioned itself as a trendsetter, becoming a “barometer” for regional consumption upgrades. The 5.3万㎡ commercial complex launched with over 130 brands, nearly 90% debuting in Fuyong. It introduced first-in-region stores such as Hema Fresh (South China’s first), Yitian International Cinema, Fumanlou, Hutao Li, Keyu, Chow Tai Fook, Lilang, and Manyanu, while creating a socially oriented commercial space with aviation-themed design. This dramatically transformed the district’s previous commercial layout of community-based retail and traditional supermarkets, making it the most popular, brand-rich, and experiential landmark in the airport area.With the deepening of the Greater Qianhai strategy, the opening of the world’s largest convention center, the Shenzhen-Zhongshan connection, and full connectivity of Metro Lines 11/12, Fuyong’s locational advantages continue to expand.Dynamic Iteration and Market Responsiveness.Bao’an Yitian Holiday World uses dynamic iteration to capture customer needs and maintain vitality through first-in-region brands:Targeting young and family demographics: Introduced first-in-region stores like HEYTEA and Nayuki to ignite a “young social economy.”

Cultural consumption upgrade: Launched Fuyong’s first Mishu Bookstore, offering “book + coffee + family space” to fill a cultural consumption gap.Enhancing “family life center” positioning: Added ZRAU, Belle, and other apparel first stores, shifting retail from necessity to quality. Introduced Huawei Smart Life Hall, attracting tech enthusiasts. Mi Dou Happy Kingdom filled a family leisure gap, forming a “culture + entertainment” loop with Mishu Bookstore.During its mature phase, it continues to lead: first stores like Xiaomi Home and PurCotton cover daily 3C digital and maternal needs, while restaurants such as Pang Ge Lia and Baheli refresh local consumption trends.Long-term Tenant Philosophy: Profitability and Symbiosis.Commercial success isn’t about stacking big brands—it’s about matching consumer demand with precision. Annual dynamic adjustments of the brand mix are key to maintaining vitality.Bao’an Yitian Holiday World selects tenants based on young family and quality-conscious demographics, avoiding full-category leasing in favor of a curated brand matrix:Hema Fresh meets efficient fresh food needs of young families.Lilang aligns with young white-collar fashion trends.Huawei and Xiaomi stores respond to the tech experience wave.Restaurants focus on family meals, social dining, and entertainment, forming a stable daily consumption stickiness.

Lean management, benchmark cultivation, and resource prioritization empower tenants, reflected in a tenant renewal rate of 78.33% in 2025, confirming high confidence in profitability.Localized Operations: Infusing Community Warmth.Commercial spaces also serve as emotional hubs for the community. Bao’an Yitian Holiday World hosts nearly 100 events annually, transforming the mall into a “second living room” for 500,000 Fuyong residents.Through scenario-based content, it creates fresh lifestyle experiences:Festivals: Carp Lantern Festival, Summer Cool Party, “Love and Deep Space” IP exhibitions.Popular IP exhibitions: Milk Dragon, Children’s Street Dance Competitions, Seasonal Fashion Weeks.8th Anniversary: Douyin livestream GMV of ¥1.146 million, Xiaohongshu exposure >200,000, total exposure 4.5 million.New Year’s Eve petal rain event, becoming a community shared memory.By embedding human touch, it constructs a “community living room” and a third space for family growth, combining Mishu Bookstore, Mi Dou Happy Kingdom, and seasonal programs to create a cultural + entertainment family loop.Membership & Loyalty: Strengthening Consumer Stickiness.The “Membership Growth System” offers exclusive events and rewards like Tuesday Member Day, Points Lottery, Parent-Child Workshops, and high-value perks like luxury trips to Yangshuo, creating a strong sense of being valued, boosting engagement and repeat visits.

Strategic Evolution: Towards a Super Community Hub.Rooted in the logic of “coexisting with the community”, Bao’an Yitian Holiday World grows downwards into the neighborhood and upwards in influence.Product innovation: Reconstructs community consumption supply, creating a 15-minute quality living circle.Operational capability: Cultivates star tenants for high-efficiency benchmarks.Service capability: Enhances all-age community services with high-frequency events.Marketing capability: Develops a social, experiential, and shareable public platform, strengthening Fuyong as a source of quality living.Light-asset Commercial Expansion: Building Long-term Value.Over eight years, Bao’an Yitian Holiday World has grown resiliently, becoming an irreplaceable long-term benchmark. As a light-asset project of Yicai Commercial Management Group, it demonstrates that professional operation creates long-term value, serving as a model for precise commercial capability.With nearly 20 years of development, Yicai has expanded from Shenzhen Nanshan Yitian Holiday Plaza in 2005 to over 30 projects in 20+ cities across 7 regions, including Shenzhen Pingshan Yitian Holiday World, Xi’an Yitian Holiday Li, Yangshuo Yitian West Street, and recently Luohu Yitian Holiday Plaza with over 2 million visitors in its first month.Through top-tier design, first-in-region brand matrices, and refined operations, Yicai continues to define new urban consumption landmarks, exploring the symbiosis of commerce and city development.The underlying philosophy remains: good commerce should naturally extend the city, community, and people, creating daily-life warmth and new lifestyle ideas that will continue to grow in future projects.