Brand Value Soars Over 250 Billion! Long-Standing Domestic Brand Changhong Hits Jackpot!

“Brand Value Soars to 252.1 Billion! The Low-Key Changhong Hits the Jackpot!”Changhong, a relatively low-profile giant, has once again proven its strength with a soaring brand value. The company has now entered the world-class brand ranks, alongside heavyweights such as State Grid, China Petroleum, and China Resources, as revealed in the World Brand Lab’s latest 2025 China’s 500 Most Valuable Brands list. With a staggering brand value of 252.1 billion RMB, Changhong has claimed the 35th spot on the list, igniting widespread discussion. Many netizens are curious about the credibility of this awarding institution.According to publicly available information, the core team of experts at the World Brand Lab consists of members from prestigious universities like Harvard, Yale, Oxford, and Cambridge. The lab combines academic resources from economics, finance, and mathematical analysis fields to create the unique “Brand Value Added Toolbox (BVA Tools).” The World Brand Lab has analyzed over 80,000 brands in more than 60 countries, establishing the largest global brand database. Its authoritative rankings, including the World’s Top 500 Brands, China’s 500 Most Valuable Brands, and Asia’s 500 Most Valuable Brands, have become benchmarks for corporate strategies worldwide. The fact that Changhong earned this prestigious recognition is a testament to its overall strength.

Changhong’s ranking of 35th is particularly impressive, outperforming well-known brands like Xiaomi (65), Gree Electric (69), Geely (76), BYD (80), Hisense (83), TCL (124), OPPO (240), Vivo (256), and Honor (265). This is a high level of recognition. In my opinion, several factors contributed to Changhong’s achievement, with its solid financial performance being at the core.According to Changhong’s 2024 financial report, the company achieved a revenue of 103.6 billion RMB, a 6.4% increase year-over-year, and a net profit attributable to the parent company of 704 million RMB, up 2.3%. Changhong has broken the 100 billion RMB revenue barrier for the first time, marking a significant milestone. In the first quarter of 2025, the company reported a revenue of 26.8 billion RMB, a 12.89% increase year-over-year, and net profit reaching 345 million RMB, soaring by 96.69%. With revenue increasing steadily and profits nearly doubling, these results are certainly eye-catching.During the reporting period, Changhong’s TV exports ranked among the top three in China, and the company also achieved a structural breakthrough in the overseas markets for air conditioning and refrigeration. Moreover, Changhong has made substantial strides in the booming AI sector. As early as March 2024, Changhong’s Yunfan AI platform became the first AI model in Sichuan to be successfully registered with China’s National Internet Information Office, laying the technical foundation for full-category smart upgrades.

Based on this self-developed AI platform, Changhong has launched globally recognized products like the world’s first AI TV, an AI refrigerator capable of “thousand faces,” and an AI laundry device that offers “thousand clothes, thousand faces.”Currently, Changhong owns seven publicly listed companies, including Sichuan Changhong, Changhong Meiling, Changhong Huayi, and Changhong Jiahu, securing its position as the top digital economy enterprise in Sichuan Province, the 13th largest electronic information company in China, and the 283rd in the World’s Top 500 Brands.From a modest state-owned factory in 1958 to the present-day Changhong Holding Group, the company has grown into a multinational conglomerate capable of producing nearly 40 million large home appliances annually, including refrigerators, air conditioners, and washing machines. Changhong’s manufacturing capacity includes components like compressors and chips, as well as electronic manufacturing services (EMS), where it has long provided OEM services for brands like Xiaomi.Changhong has established itself as a major force in the industry, having developed leading manufacturing lines for molding, injection molding, die casting, stamping, chip packaging, and module integration. It operates 65 factories and is accelerating smart upgrades through its “Five Modernizations” (Lean, Automation, Digitalization, Intelligence, and Sustainability) approach.

In the specialized equipment sector, Changhong has contributed significantly to major national projects, such as providing emergency power systems for China’s C919 aircraft and CR450 high-speed trains. These technical achievements reflect Changhong’s critical role in supporting China’s technological advancements.In addition to these technical advancements, Changhong has a solid intellectual property strategy, with over 27,000 patents applied for and more than 18,000 granted. The company has a patent commercialization rate exceeding 65%, reflecting its success in translating innovation into tangible results.As of October 25, 2024, Changhong has also played a pivotal role in drafting 193 industry standards, including four leadership standards, one international, one national, and one group standard. With such achievements, the company is on a solid path to continue creating value in fields like smart homes, AI, and robotics, particularly with its 5G + industrial internet platform.Changhong’s long-term commitment to technological development and innovation positions it to remain at the forefront of industry growth, ensuring it continues to generate value for consumers and society. The company exemplifies how sustained technological investment and a focus on quality can lead to long-term success.In conclusion, Changhong’s growth trajectory showcases its technological prowess, global expansion, and commitment to innovation, making it a key player in the global tech landscape.